Alveo Land Corporation
- Franco Hernandez
- May 9, 2020
- 3 min read

Brand History
There are some things only experience can bring.
With foresight brought about by many successful years in the industry, the Philippines' leading real estate developer, Ayala Land, Inc., conceived a company dedicated to building homes that answer the needs of a rapidly expanding market - the urban achievers. So on September 29, 1995, upon registration with the Securities and Exchange Commission (SEC), this fully-owned subsidiary of Ayala Land was born. Operating at the Ayala Life Building, Madrigal Business Park in Alabang, we began to play our strategic role in revolutionizing the way communities are created.
By February 26, 2002, while in the planning stage of our very first development, we took on the name Community Innovations Incorporated (CII). It was a move that reinforced our commitment to providing specially designed living environments for the unique needs of our discerning market. Along with the new name was a prominent new office address - the 18th floor of Tower One & Exchange Plaza, Ayala Avenue in Makati City, the country's premier business hub.
Community Innovations officially opened its door for commercial operations on March 1, 2002, and since then, it has evolved into one of the fastest-growing real estate companies in the country. Shortly after, CII has proudly built not only well-designed developments, but also flourishing communities. Verdana Homes Bacoor, Verdana Homes Mamplasan Verdana Village Center, Two Serendra, The Columns Ayala Avenue, The Columns Legazpi Village, and Celadon Residences - all superior developments bearing the mark of CII's expertise and passion for innovation.
As our dedication to our customers deepened, the qualities that defined us as a real estate company had likewise risen to a whole new level-sharper foresight, unparalleled excellence, and total commitment. To mark this milestone, last July 23, 2008, we changed our name from Community Innovations to one that reaches out to a wider aspect of living, Alveo Land Corp. Alveo, derived from the Latin word Salveo, means "to be well." And as a company, we don't just find the means to build the most innovative homes; we look for ways to give you the life you deserve.
Mission Vision
Mission
We are a socially responsible company that nurtures empowered teams committed to enhancing customer experience through innovative and value creating community development.
Vision
We are the leading innovative developer of vibrant communities and groundbreaking living solutions adapted to the changing needs of the upscale market, ensuring them the life they deserve.
Core Values:
Pursuit of Excellence
We are on a constant quest for perfection.
We continuously seize opportunities and respond to problems with a sense of urgency.
Integrity
We adhere in word and in deed to a high level of moral conduct.
Customer Orientation
Our products and services are customer-centric.
We are pro-active and efficient in serving our customers.
Quality
The superior quality of our products and services is our most important competitive advantage.
Empowerment
We are one team driven by common goals and aspirations.
We have a sense of ownership of jobs, products, resources, decisions and accountabilities.
Concern for People
We are committed to the development of highly competent and inspired associates.
We initiate efforts that promote Philippine development.
Operating Principles:
We speak our minds.
We practice open communication.
We share ideas in order to attain best results.
We create synergistic linkages through shared information & learning, teamwork and transparency.
We treat each person with respect.
We work as a cohesive team and allow each person to succeed.
We self-regulate with systems and operation with an end view towards efficiency.
We act as business owners
We are consistent in our delivery of brand experience.
We value our brand over short-term benefits.
We keep our promise to our customers.
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